5 Ps OF MAX FACTOR

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PRICE

When it comes to the price of Max Factor products, it definitely could be called affordable. You can find their products in every high street make up store, which makes it also very accessible, for people that can't afford high end products such as Dior or Chanel.

PRODUCT

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Max Factor offers a wide range of products for face, eyes, lips and nails, all for a good price. It is known to be a rival for companies that charge more but offer the same sort of products of similar quality such as maybelline or rimmel. 

PROMOTION

Max Factor mostly promotes it self in magazines, i.e. adverts. It also uses make up artists to suggest that it is very much a professional make up brand which builds trust between the brand and its consumers. This is because we think 'if make up artists use it, it must be good'. And it is true, Max Factor is one of the best high street brands.

PLACE

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Like I have mentioned above, this brand has its own counters in shops such as Debenhams, Superdrug or Boots. It is everywhere, which makes it so easy for people to purchase their products. For instance if Boots doesn't have your shade of foundation, you know that if you go to Debenhams, you'll be more then likely to get it there. This makes the brand very flexible and makes it very convenient for the consumers, also. 

PEOPLE

Max Factor's art director is one of the most famous make up artists- Pat McGrath. This proves that their slogan is true (make-up for make up artists), and that they truly believe what they say. Pat has worked for the company for years, which means she is very committed but also that the brand it worth committing to. 

"For Pat, the face is a place for experimentation. Her editorial work continually breaks new ground, and she regularly collaborates with iconic photographer Steven Meisel on major fashion campaigns for Prada, Balenciaga, Calvin Klein, Valentino, Versace and more. Pat has also worked with world-renowned photographers Helmut Newton, Irving Penn and Paolo Roversi.

Since 2004, Pat has been Max Factor’s Global Creative Design Director, contributing to the design and direction of colour trend collections as well as the development of products and technologies."

-http://maxfactor-international.com/make-up-tutorials-and-coaching/artists/pat-mcgrath